Global marketing and advertising: understanding cultural paradoxes / Mooij; Marieke de.
Material type:
TextLanguage: English Publication details: Los Angeles: SAGE, 2010. Description: xviii, 323 p. : ill. ; 26 cmISBN: 9781412970419DDC classification: 658.802 22 MOO
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Textbooks
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Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 658.802 22 MOO (Browse shelf(Opens below)) | 1 | Available | 47862 |
Total holds: 0
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| 658.8007 TUL Marketing research / | 658.800954 MAR Marketing management : | 658.800954 MAR Marketing management : | 658.802 22 MOO Global marketing and advertising: understanding cultural paradoxes / | 658.802 CHO Ethical decision making in marketing / | 658.802 HOS Hospitality marketing / | 658.802 MOO Global marketing and advertising: understanding cultural... / |
Includes bibliographical references.
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