Media research methods : understanding metric and interpretive approaches / / Anderson,James A.
Material type:
TextLanguage: English Publication details: Los Angeles, Calif. :: SAGE Publications, 2012. Description: xxi,438p.;24 cmISBN: 9781412999564DDC classification: 302.2301 AND
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Textbooks
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Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 302.2301 AND (Browse shelf(Opens below)) | 1 | Available | 54265 |
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| 302.23 YAD Issues in Mass communication / | 302.23 YAD Issues in Mass communication / | 302.23 YAD Social effects of mass media / | 302.2301 AND Media research methods : understanding metric and interpretive approaches / / | 302.2301 BER Media analysis techniquies / | 302.2301 BER Media analysis techniques / | 302.2301 BER Media analysis techniques / |
Includes bibliographical references.
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