Brand positioning: strategies for competitive advantage / Sengupta,Subroto.
Material type:
TextLanguage: English Publication details: New Delhi: Tata McGraw Hill, 1997. Description: xix,299p;24cmISBN: 0074624016DDC classification: 659.1 SEN
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Textbooks
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Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 659.1 SEN (Browse shelf(Opens below)) | 1 | Available | 9507 | ||
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Textbooks
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Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 659.1 SEN (Browse shelf(Opens below)) | 1 | Available | 9508 | ||
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Textbooks
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Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 659.1 SEN (Browse shelf(Opens below)) | 1 | Available | 5433 |
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| 659.1 RUS Kleppner's advertising procedure / | 659.1 RUS Kleppner's advertising procedure / | 659.1 RUS Kleppner's advertising procedure / | 659.1 SEN Brand positioning: strategies for competitive advantage / | 659.1 SEN Brand positioning: strategies for competitive advantage / | 659.1 SEN Brand positioning: strategies for competitive advantage / | 659.1 SET Vijnapan dot com / |
Includes bibliographical references.
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