Strategic marketing / David W. Cravens and Nigel F. Piercy.
Material type:
TextLanguage: English Series: McGraw-Hill/Irwin series in marketingPublication details: Chennai : McGraw Hill Education (India) Pvt. Ltd., ©2006. Edition: 8th edDescription: xvii, 726 p. ; ill. ; 25 cmISBN: 0070682607; 9780070682603Subject(s): Marketing -- Management | Marketing -- Decision making | Strategic planningDDC classification: 658.8
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Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 658.8 CRA (Browse shelf(Opens below)) | Available | 103423 | ||
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Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 658.8 CRA (Browse shelf(Opens below)) | Available | 103424 | ||
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Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 658.8 CRA (Browse shelf(Opens below)) | Available | 103425 | ||
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Textbooks
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Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 658.8 CRA (Browse shelf(Opens below)) | Available | 103426 | ||
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Textbooks
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Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 658.8 CRA (Browse shelf(Opens below)) | Available | 103422 |
Total holds: 0
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| 658.8 COR Industrial marketing: cases and concepts / | 658.8 CRA Strategic marketing / | 658.8 CRA Strategic marketing / | 658.8 CRA Strategic marketing / | 658.8 CRA Strategic marketing / | 658.8 CRA Strategic marketing / | 658.8 DAL Basic marketing management / |
Includes bibliographic references and index.
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