Advertising : concept and copy / George Felton

By: Felton, George Material type: Text

TextLanguage: English Publication details: New Jersey : Prentice Hall, ©1994. Description: xii, 356 p. : ill. ; 28 cmISBN: 0131896555; 9780131896550Subject(s): Advertising -- ReclameDDC classification: 659.1

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	659.1 FEL (Browse shelf(Opens below))	1	Available		5554

Total holds: 0

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Previous	659.1 CLO Integrated advertising, promotion, and marketing communications /	659.1 DEN The advertising handbook for small business /	659.1 DEN The advertising handbook for small business /	659.1 FEL Advertising : concept and copy /	659.1 GAR And now a few words from me: advertising's leading critic lays down the law, onc /	659.1 GOD The language of advertising /	659.1 GRE Marketing corporate image: the company as your number one product /	Next

Includes bibliographical references and indexes.

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