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Exploring impulse buying with regards to experiential and utilitarian services : a study among urban consumers of Assam / Kalyani Kalita; guided by Mrinmoy K. Sarma.

By: Kalita, Kalyani [Researcher]Contributor(s): Sarma, Mrinmoy K [Supervisor]Material type: TextTextLanguage: English Publication details: Tezpur : Tezpur University, 2018. Description: xv, 196p. ; 28 cmSubject(s): Business Administration | Management | Marketing | Consumer behavior -- Social aspects | Consumers -- Psychology | India | AssamDDC classification: 658 Online resources: Click here to access online | Click here to access online Summary: Available.
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Holdings
Item type Current library Home library Collection Call number Status Date due Barcode Item holds
Thesis Thesis Central Library, TU
Thesis & Dissertation Section 		Central Library, TU
Reference 658 KAL (Browse shelf(Opens below)) Not for loan T621
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