Advertising & IMC : principles and practice / Sandra Moriarty.
Material type:
TextLanguage: English Publication details: India : Pearson Education, 2016. Edition: 10th edDescription: 669 p. : ill. ; 26 cmISBN: 9789332574144Subject(s): Technology | Management | General management | Advertising & IMCDDC classification: 659.1
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Textbooks
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Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 659.1 MOR (Browse shelf(Opens below)) | 1 | Available | 87477 | ||
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Textbooks
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Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 659.1 MOR (Browse shelf(Opens below)) | 2 | Available | 90035 |
Total holds: 0
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| 659.1 KAZ Advertising & sales promotion / | 659.1 LAN Advertising: a framework / | 659.1 MOR Advertising & IMC : | 659.1 MOR Advertising & IMC : | 659.1 OGI Ogilvy on advertising / | 659.1 OGI Ogilvy on advertising / | 659.1 PER Strategic advertising management / |
Including appendix, glossary and index.
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