Marketing research : an applied orientation / Naresh K. Malhotra and Satyabhusan Dash

By: Malhotra, Naresh K Contributor(s): Dash, Satyabhusan Material type: Text

TextLanguage: English Publication details: Noida : Pearson, 2019. Edition: 7th edDescription: xxxii, 955 p. : ill. ; 25 cmISBN: 9789353433291Subject(s): Management | Research -- Marketing | Marketing researchDDC classification: 658.83

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	658.83 MAL (Browse shelf(Opens below))	Available	86957
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	658.83 MAL (Browse shelf(Opens below))	Available	90525
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	658.83 MAL (Browse shelf(Opens below))	Available	90526

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Includes bibliographical references and index.

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