Marketing management / Philip Kotler and Kevin Lane Keller

By: Kotler, Philip Contributor(s): Keller, Kevin Lane Material type: Text

TextLanguage: English Publication details: Noida : Pearson, 2016. Edition: 15th edDescription: xxvi, 756 p. : ill. ; 25 cmISBN: 9789332557185Subject(s): Management | Marketing -- Management | Marketing managementDDC classification: 658.8

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	658.8 KOT (Browse shelf(Opens below))	Available		91884
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	658.8 KOT (Browse shelf(Opens below))	Available		91886

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Includes bibliographical references and index.

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