Advertising theory / Shelly Rodgers and Esther Thorson
Material type:
TextLanguage: eng Publication details: London : Routledge, 2016. Edition: 2nd edDescription: xxii, 548 p. ; 21 cmISBN: 9780815382508 Subject(s): Advertising -- Industrial publicityDDC classification: 659.101
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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Textbooks
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Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 659.101 ADV (Browse shelf(Opens below)) | Available | 91773 | ||
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Textbooks
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Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 659.101 ADV (Browse shelf(Opens below)) | Available | 91772 |
Total holds: 0
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| 659.1 WEL Advertising: principles and practice / | 659.1 WEL Advertising: principles and practice / | 659.1 WRA The effective use of sponsorship / | 659.101 ADV Advertising theory / | 659.101 ADV Advertising theory / | 659.1019 FEN The psychology of advertising / | 659.1023 TIB Advertising: its business, culture and careers / |
Includes bibliographical references.
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