Consumer behavior : building marketing strategy / David L. Mothersbaugh, Del I. Hawkins and Amit Mookerjee.
Material type: TextLanguage: English Publication details: Chennai : McGraw Hill Education (India) Pvt. Ltd., ©2014. Edition: 13th edDescription: xxv, 929 p. : ill. ; 25 cmISBN: 9789389538052; 938953805XSubject(s): Consumer behavior | Management | Marketing researchDDC classification: 658.8342Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Textbooks | Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 658.8342 MOT (Browse shelf(Opens below)) | 1 | Available | 103190 | ||
Textbooks | Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 658.8342 MOT (Browse shelf(Opens below)) | 2 | Checked out to REKHA JAYSWAL (BAM23056) | 10/10/2024 | 103191 | |
Textbooks | Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 658.8342 MOT (Browse shelf(Opens below)) | 3 | Available | 103192 | ||
Textbooks | Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 658.8342 MOT (Browse shelf(Opens below)) | 4 | Available | 103193 | ||
Textbooks | Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 658.8342 MOT (Browse shelf(Opens below)) | 5 | Checked out to KAUSHIKI MAHESWARI (BAM23020) | 20/10/2024 | 103194 |
Total holds: 0
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658.8342 MOT Consumer behavior : | 658.8342 MOT Consumer behavior : | 658.8342 MOT Consumer behavior : | 658.8342 MOT Consumer behavior : | 658.8342 MOT Consumer behavior : | 658.8342 MOW Consumer behavior / | 658.8342 MOW Consumer behavior / |
includes bibliographic references and index.
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