Case studies in consumer behaviour / edited by S. Ramesh Kumar

Contributor(s): Kumar, S. Ramesh Material type: Text

TextLanguage: English Publication details: Chennai : Pearson, 2013. Description: viii, 270 p. : ill. ; 24 cmISBN: 9788131774489Subject(s): Consumer behaviour -- Case studies | ManagementDDC classification: 658.8342

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	658.8342 CAS (Browse shelf(Opens below))	Available		103678

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