Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle ... [et al.].

TextLanguage: English Publication details: Noida : Pearson, 2018. Edition: 3rd edDescription: xv, 439 p. ; 24 cmISBN: 9789332578050Subject(s): Marketing research | Management | Marketing -- Mathematical models | Performance -- MeasurementDDC classification: 658.83

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	658.83 MAR (Browse shelf(Opens below))	Available		103744

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Includes bibliographical references and index.

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