Strategic brand management : building, measuring, and managing brand quality / Kevin Lane Keller...[et.al.].

Contributor(s): Keller, Kevin Lane | Swaminathan, Vanitha | Parameswaran, Ambi M. G | Jacob, Isaac C Material type: Text

TextLanguage: English Publication details: Delhi: Pearson Education, 2020. Edition: 5th edDescription: xxx, 642p. ; 25cmISBN: 9789353946135 Subject(s): Brand Management -- Product management -- Management | Brand name productsDDC classification: 658.827

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	658.827 STR (Browse shelf(Opens below))	Available	108900
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	658.827 STR (Browse shelf(Opens below))	Available	108901
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	658.827 STR (Browse shelf(Opens below))	Available	105128
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	658.827 STR (Browse shelf(Opens below))	Available	105129
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	658.827 STR (Browse shelf(Opens below))	Available	105130
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	658.827 STR (Browse shelf(Opens below))	Available	105131
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	658.827 STR (Browse shelf(Opens below))	Available	105132
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	658.827 STR (Browse shelf(Opens below))	Available	105133
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	658.827 STR (Browse shelf(Opens below))	Available	105134
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	658.827 STR (Browse shelf(Opens below))	Available	105135
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	658.827 STR (Browse shelf(Opens below))	Available	105136
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	658.827 STR (Browse shelf(Opens below))	Available	105137
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	658.827 STR (Browse shelf(Opens below))	Available	105138
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	658.827 STR (Browse shelf(Opens below))	Available	105139
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	658.827 STR (Browse shelf(Opens below))	Available	105140
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	658.827 STR (Browse shelf(Opens below))	Available	105141
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	658.827 STR (Browse shelf(Opens below))	Available	105142
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	658.827 STR (Browse shelf(Opens below))	Available	105143
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	658.827 STR (Browse shelf(Opens below))	Available	105144
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	658.827 STR (Browse shelf(Opens below))	Available	105145

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