Foundations of advertising : theory and practice / S. A. Chunawalla and K. C. Sethia.

By: Chunawalla, S. A Contributor(s): [Sethia, K. C. ]Material type: Text

TextLanguage: eng Publication details: New Delhi : Himalaya Publishing House, 2002. Edition: 5th rev. edDescription: 919 p. : ill. ; 25 cmSubject(s): Management | Advertising | Marketing research | Sales promotionDDC classification: 659.1

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Gifted Books	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	659.1 CHU (Browse shelf(Opens below))	Available		G5746

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Includes bibliographical references and index.

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