Integrated advertising, promotion, and marketing communications / Kenneth E. Clow and Donald E. Baack

By: Clow, Kenneth E Contributor(s): Baack, Donald E Material type: Text

TextLanguage: English Publication details: Noida : Pearson, 2014. Edition: 6th edDescription: 455 p. : ill. ; 26 cmISBN: 9789332518377Subject(s): Communication in marketing | AdvertisingDDC classification: 659.1

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	659.1 CLO (Browse shelf(Opens below))	Available		108198
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	659.1 CLO (Browse shelf(Opens below))	Available		108197

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Includes bibliographical references and index.

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