How to use advertising to build strong brands / edited by John Philip Jones
Material type:
TextLanguage: English Publication details: New Delhi : SAGE, 1999. Description: 394 p. : ill. ; 24 cmISBN: 9780761912439; 0761912428; 0761912436Subject(s): Advertising -- Brand name products | Brand name products | ManagementDDC classification: 659.1
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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Textbooks
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Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 659.1 HOW (Browse shelf(Opens below)) | Available | 108706 | ||
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Textbooks
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Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 659.1 HOW (Browse shelf(Opens below)) | Available | 108707 |
Total holds: 0
Browsing Central Library, TU shelves, Shelving location: Textbook Section (Consult Shelf-Guide to locate the book) Close shelf browser (Hides shelf browser)
| 659.1 HAL Planning for power advertising: a user's manual for students and practioners / | 659.1 HAZ Advertising : the art of attracting strangers / | 659.1 HOW How to use advertising to build strong brands / | 659.1 HOW How to use advertising to build strong brands / | 659.1 JEF Advertising / | 659.1 JEF Advertising : made simple / | 659.1 JET Advertising / |
Includes bibliographical references and index.
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