Fables, fashions, and facts about advertising : a study of 28 enduring myths / John Philip Jones
Material type:
TextLanguage: English Publication details: New Delhi : SAGE Publications, 2004. Edition: 2nd edDescription: xvii, 310 p. : ill. ; 24 cmISBN: 9780761927990; 0761927999Subject(s): Management | Advertising | Industrial publicityDDC classification: 659.1
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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Textbooks
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Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 659.1 JON (Browse shelf(Opens below)) | Available | 108704 | ||
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Textbooks
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Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 659.1 JON (Browse shelf(Opens below)) | Available | 108705 |
Total holds: 0
Includes bibliographical references and index.
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