Consumer research : introspective essays on the study of consumption / Morris B. Holbrook
Material type: TextLanguage: English Publication details: New Delhi : SAGE Publications, 1995. Description: xii, 419 p. : ill. ; 24 cmISBN: 0803972970; 9780803972971Subject(s): Management | Consumer behavior | Consumer researchDDC classification: 658.834Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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Textbooks | Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 658.834 HOL (Browse shelf(Opens below)) | Available | 108708 | ||
Textbooks | Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 658.834 HOL (Browse shelf(Opens below)) | Available | 108709 |
Total holds: 0
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658.83 RAM Marketing management / | 658.834 ALl Customer satisfaction research management / | 658.834 HOL Consumer research : introspective essays on the study of consumption / | 658.834 HOL Consumer research : introspective essays on the study of consumption / | 658.834 MOR Connecting with your customers / | 658.834 NAI Consumer behaviour and marketing research / | 658.8342 BAT Consumer behaviour: text and cases / |
Includes bibliographical references and index.
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