Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann and Ken Burbary.
Material type:
TextLanguage: English Publication details: New Delhi : Pearson, 2019. Edition: 2nd edDescription: xviii, 252 p. : ill. ; 24 cmISBN: 9789353430191Subject(s): Internet marketing -- Management | Marketing research -- Data processing | Social media -- Digital media | Marketing -- ManagementDDC classification: 658.87
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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Textbooks
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Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 658.87 HEM (Browse shelf(Opens below)) | Available | 107840 | ||
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Textbooks
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Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 658.87 HEM (Browse shelf(Opens below)) | Available | 107841 |
Total holds: 0
Includes bibliographical references and index.
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