Consumer behavior : building marketing strategy / David L. Mothersbaugh ... [et al.].

Contributor(s): Mothersbaugh, David L | Hawkins, Del I | Kleiser, Susan Bardi | Mookerjee, Amit Material type: Text

TextLanguage: English Publication details: New Delhi : McGraw Hill, 2022. Edition: 14th edDescription: xx, 753 p. : ill. ; 25 cmISBN: 9789355321503; 9355321503Subject(s): Management | Consumer behaviorDDC classification: 658.8342

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	658.8342 CON (Browse shelf(Opens below))	Available		109222

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Includes bibliographical references and index.

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