Consumer behavior : building marketing strategy / David L. Mothersbaugh ... [et al.].
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 658.8342 CON (Browse shelf(Opens below)) | Available | 109222 |
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658.8342 BAT Consumer behaviour: text and cases / | 658.8342 BEN Consumer behaviour / | 658.8342 CAS Case studies in consumer behaviour / | 658.8342 CON Consumer behavior : building marketing strategy / | 658.8342 EAS Consumer behaviour: applications in marketting / | 658.8342 EAS Consumer behaviour: applications in marketting / | 658.8342 HAW Consumer behavior: building marketing strategy / |
Includes bibliographical references and index.
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