Making innovation happen: concept management through integartion / Plenert,Gerhard.

By: Plenert,GerhardMaterial type: Text

TextLanguage: English Publication details: Boca Raton: St.Lucie Press, 1998. Description: xx,168p;25cmISBN: 157444090XDDC classification: 658.8 PLE

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	658.8 PLE (Browse shelf(Opens below))	1	Available		11133

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Previous	658.8 PER Applications in basic marketing: clippings from the popular business press /	658.8 PER Essentials of marketing: a global - managerial approach /	658.8 PER Essentials of marketing: a marketing strategy planning approach /	658.8 PLE Making innovation happen: concept management through integartion /	658.8 QUE Cases in marketing management and strategy: an Asia-Pacific perspective /	658.8 QUE Cases in marketing management and strategy: an Asia-Pacific perspective /	658.8 RAG Work manual for administrative personal manager /	Next

Includes bibliographical references.

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