Direct marketing: an integrated approach / McDonald,William J.
Material type:
TextLanguage: English Publication details: Boston: Irwin McGraw-Hill, 1998. Description: xvii,532p;25cmISBN: 0071159517DDC classification: 658.84 MCD
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Textbooks
|
Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 658.84 MCD (Browse shelf(Opens below)) | 1 | Available | 11254 |
Total holds: 0
Browsing Central Library, TU shelves, Shelving location: Textbook Section (Consult Shelf-Guide to locate the book) Close shelf browser (Hides shelf browser)
| 658.84 MAR Marketing channels / | 658.84 MAY The business of ecommerce : | 658.84 MCC Direct and database marketing / | 658.84 MCD Direct marketing: an integrated approach / | 658.84 MEN Scaling for E-business: technologies,models,performance,and capacity planning / | 658.84 MOR International business / | 658.84 RAT International marketing / |
Includes bibliographical references.
There are no comments on this title.