Consumer behaviour / P.D. Benett & Harold H. Kassarjian
Material type: TextLanguage: English Publication details: New delhi : Prentice Hall of India, 1993. Edition: 6th edDescription: viii,129 p. : ill. ; 22 cmISBN: 8120301722Subject(s): Management | Marketing | Consumer research -- Consumer behaviourDDC classification: 658.8342Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Textbooks | Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 658.3 BEN (Browse shelf(Opens below)) | Available | 1977 | |||
Textbooks | Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 658.8342 BEN (Browse shelf(Opens below)) | 1 | Available | 1234 | ||
Textbooks | Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 658 BEN (Browse shelf(Opens below)) | 1 | Available | 1496 |
Total holds: 0
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658.834 NAI Consumer behaviour and marketing research / | 658.8342 BAT Consumer behaviour: text and cases / | 658.8342 BAT Consumer behaviour: text and cases / | 658.8342 BEN Consumer behaviour / | 658.8342 CAS Case studies in consumer behaviour / | 658.8342 CON Consumer behavior : building marketing strategy / | 658.8342 EAS Consumer behaviour: applications in marketting / |
Includes bibliographical references.
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