Brand positioning : strategies for competitive advantage / Subroto Sungupta.
Material type:
TextLanguage: English Publication details: New Delhi : Tata McGraw-Hill Publishing Co. Ltd., ©1990. Description: xvii, 299 p. ; ill. ; 23 cmISBN: 0074624016; 9780074624012Subject(s): Branding (Marketing) | Product management | MarketingDDC classification: 658.827
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Textbooks
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Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 658.827 SEN (Browse shelf(Opens below)) | Available | 1243 |
Total holds: 0
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| 658.827 MAR Brand marketing book / | 658.827 MAR The Brand marketing book: creating,managing and extending the value of tour bran / | 658.827 PAT Branding : concepts and process / | 658.827 SEN Brand positioning : strategies for competitive advantage / | 658.827 STR Strategic brand management : | 658.827 STR Strategic brand management : | 658.827 STR Strategic brand management : |
Includes bibliographical references and index.
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