Schultz,Don E. <br/><br/>
Strategic brand communication campaigns / 
Schultz,Don E. 
 - 5th 
 - USA:  NTC,  2001. 
 - xvii,369p;23cm 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0844229520 
<br/><br/><label>Dewey Class. No.: </label>302.23 SCH