Payne, Adrian <br/><br/>
The essence of services markting / 
Adrian Payne. 
 - New Delhi :  Prentice Hall of India,  1995. 
 - x, 253 p. :  ill. ;  23 cm. 
 - Prentice Hall Essence of Management series. .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>8120309146 9788120309142 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.<br/>Servicees marketing.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAY