TY  - BOOK
AU  - Payne, Adrian
TI  - The essence of services markting
T2  - Prentice Hall Essence of Management series
SN  - 8120309146
U1  - 658.8 
PY  - 1995///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Management
KW  - Servicees marketing
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -