Aaker, David A. <br/><br/>
Advertising management /  
David A. Aaker  
 - New Delhi :   Prentice Hall of India,   1995.  
 - xi, 583p. ;    26 cm.  
<br/><br/>Includes bibliographical references.  
<br/><br/><label>ISBN: </label>9788177588507 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management-Advertising--Management --India 
<br/><br/><label>Dewey Class. No.: </label>659   / BAT