TY  - BOOK
AU  - Aaker, David A.
AU  - 
TI  - Advertising management / 
SN  - 9788177588507
U1  - 659  
PY  - 1995///.
CY  - New Delhi : 
PB  - Prentice Hall of India, 
KW  - Management-Advertising
KW  - Management
KW  - India
N1  - Includes bibliographical references.
ER  -