Proctor,Tony <br/><br/>
Strategic marketing: an introduction / 
Proctor,Tony. 
 - London:  Routledge,  2000. 
 - xv,318p;25cm 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0415208114 
<br/><br/><label>Dewey Class. No.: </label>658.802 PRO