Czinkota,Michael R. <br/><br/>
Marketing best practices / 
Czinkota,Michael R. 
 - 1st ed 
 - New york:  Dryden,  2000. 
 - xv,648p;28cm 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0030211093 
<br/><br/><label>Dewey Class. No.: </label>380.1 CZI