TY  - BOOK
AU  - Davar, Rustom S. 
AU  - Davar, Sohrab R. 
AU  - Davar,  Nusli R. 
TI  - Modern marketing management / 
SN  - 8185461317
U1  - 658.8  
PY  - 1992///.
CY  - New Delhi
PB  - Universal book stall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references.
ER  -