TY  - BOOK
AU  - Paliwoda,Stanley J.
TI  - The essence of international marketing / 
T2  - Prentice Hall Essence of Management series
SN  - 8120309138
U1  - 658.8 
PY  - 1995///
CY  - New Delhi : 
PB  - Prentice Hall of India Pvt. Ltd.
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -