TY  - BOOK
AU  - Chisnall, Peter M.
TI  - The essence of marketing research / 
T2  - Prentice Hall Essence of Management series
SN  - 8120309081
U1  - 658.83 
PY  - 1994///
CY  - New Delhi : 
PB  - Prentice-Hall of India Pvt. Ltd., 
KW  - Management
KW  - Marketing research
N1  - Includes bibliographical references
ER  -