Kuegler,T.J. <br/><br/>
Advertising and Marketing / 
Kuegler,T.J. 
 - 3rd ed 
 - New delhi:  Prentice Hall of India,  2000. 
 - xxi,523p;23cm 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>8120317181 
<br/><br/><label>Dewey Class. No.: </label>658.8 KUE