Gandhi, J.C <br/><br/>
Marketing:a manageriall introduction / 
Gandhi, J.C. 
 - 5th ed 
 - New Delhi:  McGraw-Hill,  1994. 
 - xiv.483p;25cm 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0074516426 
<br/><br/><label>Dewey Class. No.: </label>658 GAN