McQuail, Denis <br/><br/>
McQuail's mass communication theory /  
Denis McQuail. 
 - 4th ed. 
 - New Delhi :   SAGE Publications India Pvt. Ltd.,   ©2000. 
 - viii, 536 p. ;   25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0761965475 9780761965473 0761965467 9780761965466 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Communication--Mass media
<br/><br/><label>Dewey Class. No.: </label>302.23  / MCQ