Kapoor,J <br/><br/>
24 Brand Mantras: Finding a place in the Minds and Hearts of consumers / 
Kapoor,J. 
 - London:  Response Books,  2001. 
 - 111p;13cm 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0761995250 
<br/><br/><label>Dewey Class. No.: </label>658.827 KAP