TY  - BOOK
AU  - Kapoor,J
TI  - 24 Brand Mantras: Finding a place in the Minds and Hearts of consumers
SN  - 0761995250
U1  - 658.827 KAP 
PY  - 2001///
CY  - London
PB  - Response Books
N1  - Includes bibliographical references
ER  -