Berry,Michael.J.A. <br/><br/>
Mastering Data Mining:the art and science of customer relationship management. / 
Berry,Michael.J.A. 
 - New Work:  John wiley & sons,  2001. 
 - xviii,494p;24cm 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9971513692 
<br/><br/><label>Dewey Class. No.: </label>005.74 BER