Schiffman,Leon G. <br/><br/>
Cosumer behavior / 
Schiffman,Leon G. 
 - 8th ed. 
 - Delhi:  Pearson Education,  2004. 
 - xxiv,587p;25cm 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>8129701799 
<br/><br/><label>Dewey Class. No.: </label>658.8342 SCH