Keller,Kevin Lane <br/><br/>
Strategic brand management: building,measuring,and managing brand quality / 
Keller,Kevin Lane. 
 - 2nd ed. 
 - Delhi:  Pearson Education,  2004. 
 - xxvii,788p;24cm 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>8129702541 
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL