Berger,Arthur Asa <br/><br/>
Media research techniquies / 
Berger,Arthur Asa. 
 - 2nd ed. 
 - Thousand Oaks:  Sage,  1998. 
 - viii,175p;24cm 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0761915370 
<br/><br/><label>Dewey Class. No.: </label>302.23072 BER