Kapoor,Jagdeep <br/><br/>
18 brand astras :  using brand abilities as weapons for CRISP brand building /  
Jagdeep Kapoor.  
 - New Delhi:  Response Books,  2003. 
 - 134p;  ill. :  22cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0761996567 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products Management<br/>Branding (Marketing)<br/>Customer relations
<br/><br/><label>Dewey Class. No.: </label>658.827   / KAP