TY  - BOOK
AU  - Kapoor,Jagdeep
TI  - 18 brand astras: using brand abilities as weapons for CRISP brand building / 
SN  - 0761996567
U1  - 658.827  
PY  - 2003///
CY  - New Delhi
PB  - Response Books
KW  - Brand name products Management
KW  - Branding (Marketing)
KW  - Customer relations
N1  - Includes bibliographical references
ER  -