TY  - BOOK
AU  - Kotler, Philip
AU  - Bowen, John 
AU  - Makens, James C. 
TI  - Marketing for hospitality and tourism
SN  - 8177582038
U1  - 338.4791  3rd ed.
PY  - 2006///
CY  - London
PB  - Prentice Hall
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism Marketing
N1  - Includes bibliographical references
ER  -