Andreasen, Alan R. <br/><br/>
Strategic marketing for non profit organizations / 
Alan R. Andreasen and Philip Kotler 
 - 6th ed 
 - Delhi:  Pearson Education/Prentice Hall of India,  2006. 
 - 544p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>8177589555 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Strategic Marketing<br/>Non profit Organizations
<br/><br/><label>Dewey Class. No.: </label>658.8   / AND