TY  - BOOK
AU  - Andreasen, Alan R.
TI  - Strategic marketing for non profit organizations
SN  - 8177589555
U1  - 658.8  6th ed
PY  - 2006///
CY  - Delhi
PB  - Pearson Education/Prentice Hall of India
KW  - Marketing
KW  - Strategic Marketing
KW  - Non profit Organizations
N1  - Includes bibliographical references
ER  -